Stock photography and how we make it work

Stock photography and how we make it work
Woman in silk dress in the sea, used as book cover.

Developing concepts and ideas for a stock shoot pays off when you see the published work.

For us stock photography is producing and creating a curated collection of innovative still images and motion clips which are fresh, dynamic, compelling unbranded and released. The content is distributed by our agents to fulfil the needs of creatives who are looking for immediate images. This post explains a bit about stock photography and how we make it work.

OK, so we know what stock photography is but how is the content created, what is in demand, where do you shoot, who do you photograph and when do the photos get selected by licensed stock agencies?

Also stock video clips are making a huge impact on the market these days. Look closely at TV advertisements, how many can you spot which are mainly a bunch of video clips strung together as opposed to a full production? Thus we shoot video clips too.

The journey of a still or motion clip is basically the same from ideas to production to revenue in the bank and this is how we do it.

  1. Research.¬†We research topics, keep up to date with latest trends, seek and meet interesting people (old, young, in between, active, individuality) seek advice on photo requirements from creative advisers and take note of interesting and suitable locations. It’s important to think of a concept for the shoot beforehand then build the storyboard around that.
  2. Planning. Sometimes a shoot is planned in fine detail with a production plan, models, crew, travel and budgeting but sometimes it is a walk on the beach with the camera, yet even this simple pastime has been given some thought, for example, the time of day, the location, what to wear and whether we need props.
  3. Production.¬†Getting the right shot takes many, many captures and much patience from all involved. The lighting, camera exposures, props and talent adjusted and tweaked. Then the talent, be it a friend, relative, new talent starting out or a pro has to sign a model release…otherwise the pictures will be worthless. This needs to be agreed beforehand. Even dogs, cats, homes, offices, boats require a property release.
  4. Editing. Back in the office the photos are edited with a fine tooth comb leaving the best to be distributed to the agency for their selection.
  5. Key wording. Generally about half of the edit will be selected, these then get cleaned up in photoshop, removing logos and a little colour adjustment, uploaded to the stock agency portal where the metadata and description is completed using those conceptual keywords and phrases, these have to be good to get the images found, selected and sold.
  6. Selling. Images are now live and ‘for sale’
  7. Revenue. It could be 3 months before we see any revenue..it could be as little as a dollar or enough to book a plane ticket to a nice location for the next production.

That is stock photography and how we make it work for us.

Companies are asking us to produce in house libraries of content for their social media and advertising requirements. If this interests you contact us with your needs, we will be happy to help you. hello@garyjohnnorman.com