Our visual story of luxury travel

Women enjoys quality time having breakfast morning light on balcony.
Women enjoys quality time having breakfast morning light on balcony.

True luxury travel is a great experience but t is not necessarily defined by the thread count or star rating.

Today every bodies idea of a luxury vacation is different. For some people it will always include comfort and high standards of accommodation, food and service. For others it’s getting away from it all in a cosy, hideaway cabin or starting the day with the perfect cappuccino in a local cafe.

We are working on a project to show luxury travel in pictures. Our first scenario describes the high end resort hotel experience. A sophisticated woman enjoying the luxurious amenities and services in the resort. To complete this story we also photographed her at the start of her travel boarding a private plane and again gazing out of the window.

For this photo production to be successful we were organised and prepared.

A genuine location and delicate styling were important to capture that sumptuous realism of a luxury experience. It was not to be too lavish. The audience should believe this experience could be within their reach. For this shoot the location was in a luxury resort where we had all the amenities on hand. A scout the day before enabled us to pinpoint exact locations for each shot and secured towels and covers for the sun loungers. Styling was soft and natural, using quality products both model’s own and from our wardrobe supplies.

We started outside early in the morning for two reasons, first to capture the beautiful soft light of the morning sunrise and second to avoid too much people traffic. We moved indoors to a hotel suite – space was important for a wider shot and also room for crew to set up equipment. The images capture the woman with an air of freedom and nature, engaging with the experience and building happy memories. 

Ask how we can dazzle your clients with a teaser sizzle reel for social media and advertising requirements. We will be happy to help you, say hello@garyjohnnorman.com

 

Stock photography and how we make it work

Stock photography and how we make it work
Woman in silk dress in the sea, used as book cover.

Developing concepts and ideas for a stock shoot pays off when you see the published work.

For us stock photography is producing and creating a curated collection of innovative still images and motion clips which are fresh, dynamic, compelling unbranded and released. The content is distributed by our agents to fulfil the needs of creatives who are looking for immediate images. This post explains a bit about stock photography and how we make it work.

OK, so we know what stock photography is but how is the content created, what is in demand, where do you shoot, who do you photograph and when do the photos get selected by licensed stock agencies?

Also stock video clips are making a huge impact on the market these days. Look closely at TV advertisements, how many can you spot which are mainly a bunch of video clips strung together as opposed to a full production? Thus we shoot video clips too.

The journey of a still or motion clip is basically the same from ideas to production to revenue in the bank and this is how we do it.

  1. Research. We research topics, keep up to date with latest trends, seek and meet interesting people (old, young, in between, active, individuality) seek advice on photo requirements from creative advisers and take note of interesting and suitable locations. It’s important to think of a concept for the shoot beforehand then build the storyboard around that.
  2. Planning. Sometimes a shoot is planned in fine detail with a production plan, models, crew, travel and budgeting but sometimes it is a walk on the beach with the camera, yet even this simple pastime has been given some thought, for example, the time of day, the location, what to wear and whether we need props.
  3. Production. Getting the right shot takes many, many captures and much patience from all involved. The lighting, camera exposures, props and talent adjusted and tweaked. Then the talent, be it a friend, relative, new talent starting out or a pro has to sign a model release…otherwise the pictures will be worthless. This needs to be agreed beforehand. Even dogs, cats, homes, offices, boats require a property release.
  4. Editing. Back in the office the photos are edited with a fine tooth comb leaving the best to be distributed to the agency for their selection.
  5. Key wording. Generally about half of the edit will be selected, these then get cleaned up in photoshop, removing logos and a little colour adjustment, uploaded to the stock agency portal where the metadata and description is completed using those conceptual keywords and phrases, these have to be good to get the images found, selected and sold.
  6. Selling. Images are now live and ‘for sale’
  7. Revenue. It could be 3 months before we see any revenue..it could be as little as a dollar or enough to book a plane ticket to a nice location for the next production.

That is stock photography and how we make it work for us.

Companies are asking us to produce in house libraries of content for their social media and advertising requirements. If this interests you contact us with your needs, we will be happy to help you. hello@garyjohnnorman.com

 

Dubai journal

Dubai journal

It’s been grey skies, rain and more rain in the UK over the last few weeks, an unwelcome challenge for photographers.
But this week work is going to be all about bright light, sun, clear blue skies and creating images for a new luxury hotel in Dubai.
It’s the fifth time I’ve done business in the United Arab Emirates and Abu Dhabi in a year and I’m thrilled to be going again. Dubai is a forward thinking place and you are never sure who you are going to meet.

On one occasion I picked up work on the flight home – my next client was sitting next to me on the plane!
Then another time I asked to share a power source with a guy at the airport who just happened to be the award-winning New York Times journalist, Matthew Rosenberg on his way home from Afghanistan.

But this time my trip is going to be a little different. After shooting some lifestyle images for a luxury hotel chain I’m staying on for a few days to see life away from the UAE tourist bustle. The idea follows my trip to southern India when I rediscovered the joy of photographing local people.

Getty Images took 37 photographs from that trip, something of a bonus, so it has inspired me to do similar shoots wherever I am travelling in the future.
I’m only going to have a short time in UAE so integrating quickly is key – that’s where social media is so great – I’ve already talked to my hosts and have ideas in mind.

And, as always I am travelling light with a couple of cameras and maybe two or three lenses. It’s an exciting project and I look forward to sharing with you what I find when I return.