Organic Marketing Imagery

We are always endeavouring to keep up with the trends in marketing. To ensure our library of images are up to date and relevant to the issues of today we turned our minds to organic marketing and set out to create a set of images with kids engaging in organic play.

For clarity organic play refers to the surroundings, activities and materials the kids immerse themselves in.

Why  did we chose the subject of organic play?

Latino boy role playing in model van, homemade from a cardboard box
Latino boy role playing in model van, homemade from a cardboard box

The awareness of the hazards of environmental waste means more businesses than ever are turning to green practices. They strive to become environmentally responsible and they want to advertise this with organic marketing.  Therefore they need the visual images both still and motion, to engage their audiences.

Alongside this we thought about how kids play these days. With parents full schedules less time is being spent in outdoor unstructured activities.

Research shows that children are spending record amounts of time watching television and engaging in other media devices.

Caprisun embrace organic play in their marketing. 

HSBC use kids aspirational role play using organic materials and imagination.

How we produced and styled this shoot.

Two young latino boys playing in homemade cardboard aeroplanes in the park
Two young latino boys playing in homemade cardboard aeroplanes in the park

We abandoned the plastic, commercially produced toys and left the technology indoors and headed outside with organic materials, recycled materials, and repurposed items.

Cardboard boxes were rescued from the recycling bin and paper plates and lids from store cupboards became wheels and lights. Scarves, goggles and hats gathered from a rummage in a store of accumulated props. The kids wore their own clothes and ‘dressed up’ as pilots, racing drivers and superheroes using the props provided.

We took them to a great outdoor space available to everyone, the park, and let them race, run and fly! 

Summer Fun in the Low Country

Brother and sister exploring outdoors and climbing tree in the summer vacation
Brother and sister exploring outdoors and climbing tree in the summer vacation

This month we packed our bags and the cameras and took a road trip to South Carolina to photograph and video some summer fun.

Here we caught up with a great family who were enjoying their school vacation in the great outdoors. The beautiful natural environment with big trees and expanses of water are the ideal playground for adventurous, brave, energetic kids to explore and learn just by being themselves.

Summer fun would not be complete without friends, brothers and sisters to share it with. This family of four took us to their grandparents home where they love to be. A tree swing, a big grass area to run around and a wooden boat dock jutting over the river was the perfect location for our photography.

We took along some props for the kids to have fun with. Some bubbles, water bombs and juicy watermelon were introduced intermittently. By doing this the kids response was real. Laughter, expressions and spontaneity where there to capture in the camera.

The really wonderful thing about these kids is their desire to be outdoors. They are not afraid to run barefoot, get dirty feet, swim in the lake and climb trees.

During a location scout we found a friendly neighbour who had a fallen tree in her backyard. It stretched across a muddy dyke where pieces of wood had been placed making precarious bridges. Having made sure it was safe ( Gary’s excuse for crossing the bridges and climbing on the tree trunk) we brought the kids to the tree and let them loose. Their pleasure at discovering a new adventure was exciting. Off came the flip flops and bare footed they explored their capabilities.

Back at the dock they amazed us once again by fearlessly jumping into the river, climbing higher as they gained confidence. It was refreshing to watch their support and encouragement of each other as their held hands and leapt to the count of three.

Of course Mum was at hand for these moments and no one was pressured out of their comfort zone.

Due to the great light in the early morning we were able to use minimal equipment. For stills a Canon 5dmk3 with a bit of handheld strobe light to kick light into shadows and for film a Canon 1dc shooting 4K and a hand held reflector.

Regardless of how much attention we paid to photographic equipment, propping and styling the best ingredient for this shoot was undoubtedly the kids themselves.

See a link here to more images.

Superheroes

Superheroes with capes on the beach
Superheroes with capes on the beach

A big kid at heart, Gary’s favourite things are trains, planes, boats and the sea.

Where he can he incorporates these elements into his work along with a bucket load of fun!  We took some creative kids to the beach with a cardboard plane and lots of imagination, soon they turned into superheroes.

For this shoot we cast some street talent, there are some very naturally talented young people out there and we wanted the kids to play spontaneously. We found these three through a friend, also a model so she recognised the potential and the qualities needed in them. In fact, they took direction when needed really well, were extremely enthusiastic , not to mention a lot of fun. The shoot was themed around role play with the emphasis on girls in stereotypically boys roles too. Girls want to be pilots, astronauts or superheroes too!

One way to create a genuine imagine is not to prop and style too much. We provided the props but let the kids try them out, build, create and style themselves. In this shot they ran around the beach chasing each other then did this….. We just made them do it again for the camera.

A fun shoot…but exhausting, kids have so much energy!

Girls with dreams

Girl puts robot head on boy in the woods
Girl puts robot head on boy in the woods

Girls with dreams came to life when we took a few kids and some junk, mixed them up with some creativity, sprinkled some imagination and topped it off with a bit of fun.

We wanted to capture the belief that ‘Girls with dreams become women with vision’ and to show that boys AND girls can have the same ambitions and dreams.

Big brands have been using advertising to spread a message to blur the gender stereotype that often shows males in for example, the mechanical or science industries . The  Verizon’s Inspire Her Mind commercial highlighting girls and science and countless others show that female empowerment has become a significant focus in corporate marketing

For this shoot we cast a few kids aged between 4 and 10, both male and female. Wanting a large play area outdoors to enhance the children’s creativity and imagination we revisited a location we were familiar with belonging to a friend, this wooded area is  her back garden! The kids were local people who knew each other so a good relationship from the start. We made a few props and to start with briefed them that they were to build a robot. Then it became apparent that kids are best if left alone to explore and discover. They made the scenes better, interacted with each other and equally shared the ‘ inventer’ role and the robot role between boys and girls. In a candid way of shooting we watched and clicked away the real things happening. Sometimes it was necessary to get them to repeat something really good…they were happy to oblige!

This shot started a the girl building her robot in the garage then taking it to the woods. She ‘pretended’ to direct it left, right, straight ahead with simple commands. Malfunctions with a loose head meant she had to keep making adjustments which is when this was captured.