A new product needs new dynamic imagery

Lifestyle and motion shots of Talaria 34R a new product for Hinckley yachts
Shots of Talaria 34R on the water

When a new product is created there is the need for new images and promotional material.

Often a rebranding is happening too, so it is likely that a lot of time has been spent discussing, planning and producing between clients and professionals.

As the image producer for a client who wanted fresh new images and a taster video for a bright, new, shiny boat just out of the box. I collaborated closely with clients, augmenting ideas. This accumulated to a two day shoot involving two sets of talent, a stylist, a drone for details aerials that helicopter just can’t achieve, a support boat and me and my assistant capturing both stills and motion.

However, an hour before leaving to begin the project I was notified of a problem with the new product that was out of our hands and would delay the start of the shoot and could even postpone it. Knowing a lot of planning and preparation went into this between everyone I was determined to carry on if we could. Eventually we got word the boat was ready but in a different location! Not deterred, a few calls and rearrangements enabled us to move the people and equipment to the new start location and work continued. The first day was shorter than planned and my shot list went out of the window, but the planning and preparation beforehand was invaluable as we still got great material for the client.

Day two ran according to plan shooting a few more hours bringing the total of the shoot to six hours. In this shorter time I was still able to deliver a bunch of enticing stills to enhance the new marketing of the product and a fun, sizzle video to wet the customer’s appetite. Best of all the client went home smiling!

Bad weather challenges a photo production

 

Family sailing vacation on luxury Hinckley Yacht
Family sailing vacation on luxury Hinckley Yacht

Despite bad weather this shoot has been my most memorable this year so far.

I was shooting for a regular client who I love to shoot for, putting a breath of real life living into the images for their brand of yachts. This image was captured in the last few minutes of daylight on a section of the intracoastal near Stuart, Florida.

However, it almost didn’t happen due to a bad weather front delaying our start by 1 hour. I have never called off a big production/shoot in all the 25 years of my career but this one was touch and go. An unexpected change in weather with heavy rain and stormy clouds challenged me to make a decision with the client. I held out and 3 hours later it paid off with this shot.

It just happened that in the end the ingredients were right. The sky with it’s moody grey clouds reflecting the amber glow of the sun as it descended from the sky and the perfect talent and crew on board all played a part in allowing me to get this great shot.

The talent on the yacht were a real family who live locally and are happiest in and around the water. Having worked with them before I had a good relationship with the children who trusted me with my directions and I trusted them to be confident on the paddle board and not fall in! At such a young age they were so accomplished but if they got tired I just hung on to the back of the board and paddled them into position, still holding my camera to get some great POV shots and wide shots of the boat for the collection. In this one I was shooting from a small boat, a Boston Whaler, with a shallow draft perfect for getting into shallow water and close up when needed. View a short teaser video below.

Sailing around Barbados, a salty photo production

Bow and deck of yacht getting sprayed with water as it leans over during a fast sail
Bow and deck of yacht getting sprayed with water as it leans over during a fast sail

Sailing around Barbados is a dream for many, me included. I was lucky enough to join a crew in the Around the Island race as crew photographer.

A roti breakfast and armed with my camera in a waterproof housing I joined the crew of the sailing yacht, The Blue Peter. It was 7 am, the yacht was being prepared for her voyage, being a competent sailor myself I was happy to help out by loading up the spinnaker and other preparations necessary.

A Bermudan Yawl built in 1899, The Blue Peter was to sail around Barbados for the annual Round the Island Race. Invited for the amazing adventure to be crew photographer along with an experienced crew offered a fantastic opportunity to create exciting on the water imagery .

Leaving  Carlisle bay at 8 am we sailed clockwise around the island heading up the south shore and then turning east at the top of the island into the strong trade winds.  We tightened the sails and with crew weight on the rail I slid onto low side of the deck creating the image as the water rushed along the deck nearly washing me overboard. On the east side of the island we tacked a few times before finally turning to the west with a spinnaker and crossing the line for 1st in class with memorable memories and images in the camera.

Capturing these moments in lifestyle imagery illustrates adventure and draws on concepts of moving forward, motivation and enthusiasm for product and brand awareness. My confidence and competence as a crew member with a captain’s licence allows me to be a successful boat photographer, I have many powerful sailing images I have created on the water, these are in stock libraries which have proven popular with financial industries.

Aviation photography, creating engaging portraits for the aviation industry.

Student pilot standing with his light aircraft on tarmac in Barbados
Student pilot standing with his light aircraft on tarmac in Barbados

Aviation photography, creating engaging portraits for the aviation industry.

I want to build a portfolio of aviation photography to target future clients in the aviation industry. My thinking is to transfer my skills I already demonstrate in shooting luxury yachts for the marine industry, coupled with a wide repertoire of experiences shooting environmental portraiture. I can produce some stunning, forward thinking images, connecting people with their craft to ensure realism that make future clients sit up and take note.

Aerospace businesses needs to have believable aviation photography showing real people in real environments looking experienced, knowledgable but friendly to encourage their clients to trust and believe in them.

To put my claims to the test I met up with a young pilot in Barbados who is currently training for his licence. His knowledge, confidence, and energy  in this environment was remarkable, he will do well with a future of air craft ahead of him. I wanted to make the viewer feel his pride and positivity.

With his help it was quite straightforward, through the Light Aircraft Club, to gain access to a ramp and a small aircraft on the runway very early one morning as the sun came up. The only rule we had to follow was not to shoot towards the main terminal so a little time was taken to manoeuvre the aircraft into position, following this rule and making sure the light would be in the right place.

The fact that this young man really does fly the plane was an important element to capture, I wanted to show the connection and confidence he has with what he does e.g checking paperwork, safety checks. With a model this would be difficult to do as they would not be familiar with actions around the plane. I first asked him to lead me around the plane showing me what he would really do before he got in, how he gets in and demonstrating using headphones and flight maps etc. This gave me an overview of possible scenarios to shoot. Using my skills in directing people as to where to stand, how to stand, using props and body posture and communicating with the pilot I was able to get the shot.  More images from the collection here.

Eating in Tulum, Mexico.

Nachos with freshly made salsa and dips with lemonade
Nachos with freshly made salsa and dips with lemonade

Food often plays an important part of our shoots and I thought it was a good time to reflect on eating in Tulum and the great food on our recent shoot in Mexico. We arrived in Tulum on day two of our two week shoot in Mexico.

The cultural downtown is mainly one road lined with restaurants, cafes, souvenir shops and bars. This is where we decided to look for a place for eating in Tulum.

Driving along the street we observed it is rustic where locals eat and people go about their business. The cooking is traditional and often on view to the public. No shiny aluminium kitchen appliances but food is freshly prepared with fresh ingredients. The juices are delicious, the coconut water comes in the coconut, the service is exemplary.

After a couple of drives up and down the street we settled for El Vegetanario, a vegetarian restaurant on the roadside where we could park the car full of equipment in view of our dining table. We chose this place not because we don’t eat meat but because it was such an inviting, colourful place, with friendly welcoming staff. Our first discovery was complimentary fresh, crispy nachos and spicy dips to nibble while drinking the local beer or lemonade. We chose homemade carrot soup and mushroom burgers, the flavours of both were remarkable without the grease and we left with a healthy feeling.  Prices are cheap US $7 per person for a meal and fresh juice or beer.

When we didn’t eat out we had our lovely talent cook with us. One morning our male model prepared breakfast, a feast of scrambled eggs with peppers, toasted slices of baguette piled with avocado and proscuitto and tomatoes basil with olive oil. A delicious feast that we lovingly named the breakfast after him, the ‘Mauricio breakfast’!

Business portraiture around London.

Businessman in the city casually engaged in business on the go.
Businessman in the city casually engaged in business on the go.

In the summer of 2015 I spent time in central London observing city workers conducting business in the streets and squares around their offices. Business men and women seemed to bring the office outside, standing under monuments or conducting meetings under the canopy of a shady tree on a park bench. It’s become an escalation from the coffee shop and temporary work spaces into the public spaces where we now find formal and informal business being carried out.

Business portraiture is breaking away from the suited businessperson cocooned in a stuffy office and becoming an on the go, action figure grabbing a few minutes in the day wherever they find themselves, moving forward to connect with colleagues or clinch the next deal.

Where we do business can now be visually hilarious and whimsical. The curious spaces that we now find ourselves conducting business stems from our technological driven world and that has given us a license to escape the ordinary and find extraordinary environments that we work. The oddity in today’s era has come about from being unconstrained from time and space, somewhat due to technology and some through the choice about how we want to live our lives.

With my observations as visual references I engaged a friend to replicated these images for some business portraiture around London.

LGBT community lifestyle photography

LGBT community
LGBT woman on beach in the Florida Keys.

In today’s world the LGBT community is being recognised and embraced with companies using powerful images to draw viewer’s attention.

I worked with this great couple, love, laughter and togetherness being the main ingredients.

The Story of Our Camping Shoot with LGBT community

Being only a 2 ½ hour drive to Key Largo we are lucky enough to explore the Keys quite frequently. Key Largo is where it all starts but for me it isn’t The Keys until Islamorada.

This time we took a trip further south to Bahia Honda State Park an area of unspoilt natural beauty and a few hardy tourists for a spot of camping. I had booked a site facing the beach, these pitches are hard to get hold of, it took an evening of hovering over the ‘book’ button at midnight a year ago to secure this one.

We had an early start, our friend Greg drove us, towing his 17 foot Boston Whaler boat. An hour into the journey disaster struck, a bang, smoke, sparks flew from the trailer. Fortunately travelling in the right hand lane Greg expertly brought us to a safe stop on the grass verge. It wasn’t good, the axle on the trailer had snapped.

Now two grown men pause, silent for a moment, scratch their heads, the cogs turning in their minds, then we were on our phones. Amazingly after a flat bed pick up for the boat and trailer and a roadside repair in a service station we were back on the road again in less than 3 hours and on a Sunday!  

The girls joined us at the campsite around 5pm and we photographed them around the location in various activities until the sun went down. Lots of giggling produced perfect, unforced fun moments and a shot on the beach when they just sat together turned out to be such a carefree, intimate moment that I just happened to catch in the camera. The weather started to turn, clouds loomed but we hopped in the boat and let the girls loose on the waves, the speed and exhilaration that followed was exciting and another opportunity to catch a candid, real moment.

We spent the evening at the campsite enjoying the breeze from the ocean and lighting the bbq (that took most of the evening!) We woke in the morning to a beautiful view, we pitched a shade shelter on the beach and after a stroll eating breakfast watching the waves lap the shore. We explored around the Park from the ocean taking the boat out, snorkelling and lobster hunting. The one we found happily took part in a photo shoot then returned to the sea!

We had to leave the pitch at 1pm so packed up and got on the road heading north feeling hungry. Planning to stop at the Keys Fisheries in Marathon we were disappointed to find it closed for annual cleaning that day but found good alternative at the Island Fish Company close by. A night in a hotel was needed to refresh us for another day on the boat starting early next morning launching in John Pennekamp State Park a great place for hiring paddleboards, kayaks, boat trips, diving. We launched and spent the morning exploring the mangroves and a snorkel over the coral reefs. Hungry once more we stopped at The Shipwreck Bar and Grill in Key Largo recommended by a park ranger for the best burgers around and they truly were!

 

The shoot was a success with a number of positive images showing real life events enjoyed by the LGBT community.

Elegant style in photography, how to capture it

Luxury travel vacations
Elegant woman on luxury yachting vacation

Classic postures coupled with clean, simple styling are the ingredients for an elegant style in photography.

Sprinkle these in to alluring locations, atmospheric lighting and the results are exceptional pictures.

When shooting in a luxury location or with a luxury product we aim to get the balance between high end and affordability to encompass various travel and leisure markets.

First, consideration is given to choice of model. Long elegant arms limbs and good posture, someone who just looks elegant in a comfortable way is ideal. Secondly, models are often asked to bring their own wardrobe. If you know your talent from previous shoots then you will have an idea of the styles and colours of pieces in their wardrobe and may be able to use some elegant pieces from their selection. However, we never totally rely on this. We will include one or two luxury items from our own collection or purchased especially for the shoot. Depending on the budget hair and makeup stylists may be onset or talent comes makeup ready. In our experience, for shooting lifestyle a subtle, natural look is perfect which most models can achieve themselves.

Finally, the scene has been set and the model is in place, stylist is happy with wardrobe, accessories, hair and makeup. Now the skill happens through the experience, knowledge and eyes of the photographer using the light at the beginning or end of the day to breath life into the images.

In these two images wardrobe was quite simple but with an elegant feel and subtle tonal colouring, layering and accessories were a key element in the first shot which has proved to be a popular image and one of our highest sellers with Getty Images. The second image has a carefree feeling to it with the woman wearing just a simple cotton dress. Using natural fibres for wardrobe choices is another trick for this type of image, the way it feels, looks and flows is more relevant than you would imagine and the model feels comfortable too!

Aerial photography, making smooth water.

Aerial photography
80ft motor yacht cruising at speed in open sea.

Sometimes using experienced professionals is the only way. These images were created using aerial photography, utilising the skills of an experienced helicopter pilot often hovering 3ft off the water at speeds of 40 knots. By using a gyro stabiliser it allowed me to create the the illusion of smooth seas while enhancing the movement of the beautiful yacht through the water. Knowledge coupled with experience and coordinating skills allows me to create powerful images using aerial photography.

When this job came in I was very pleased to be back working in my speciality, photographing aerial shots of moving boats and yachts. Once known as the ‘Boat Photographer’ in Florida who created many covers for yachting and boating magazine my passion of dangling from a helicopter has not diminished. Since being back in Florida I have branched out to shooting film clips and purchased the newest, up to date equipment. The gyro stabiliser  being one piece which I use constantly when creating short movie clips.

I use the same contractors Ocean Helicopters . They use professional pilots who are frequently flying photographers and used to their demands! For these images my pilot was able to get me as low as 3ft travelling at 40 knots. Using hand signals I directed the crew and talent on the yacht. I prefer this as an instant command rather than rely on a walkie talkie or mobile to relay instructions as this causes delay and sometimes a missed moment.

Croatia Coastal Journey.

Father holds his daughter as she steers the yacht
Father holds his daughter as she steers the yacht

The value of production can never be overlooked, a great example is from our shoot Croatia coastal journey.  

Months of communication with local producer, casting talent and hand picking a crew that were not only skilled sailors but competent and versatile to assist in image production too.

We chartered a yacht, a Grand Soleil 43 from NCP Yacht Charters in Sibenik, an hours drive from Split airport in Croatia. We were very impressed with this company, their communication was excellent and they are very welcoming. The marina was clean, efficient and well provisioned with super clean toilet/ shower facilities, supermarket and cafe/ bar.

For the first three days we took models onboard, a couple, a mum and young daughter, then twin 7 year old girls ( Papa came too ) We were sailing and shooting in different locations around the islands which meant picking up and dropping off at different locations in the Islands or on the mainland. We would be sailing from Sibenik on the mainland to Solta, Brac, Vis and Kornati National Park. I had the logistics finely tuned as sometimes the yacht hardly stopped, as we sailed by the harbour wall people leapt on or off the boat!  Also it was important to keep the boat fully provisioned for 8 people eating for 2 days and plenty of water, snacks, beer, wine and sun cream.

With so many crew everyone had their jobs. Production manager Anna styled models, took care of paperwork and fed them all. I directed and took the images, sometimes on the deck, sometimes from the dinghy propelled by assistants Greg or Jens. Whoever was left on the yacht controlled the lighting. Somehow, someone was always available to steer the yacht when it wasn’t the talent at the wheel.

We would usually anchor somewhere for lunch and  enjoy diving into the unbelievably clear blue sea to cool off. As captain I would look for an anchorage using the charts and work out distances and times, thus when we turned the yacht into the little bays we were always blown away at the first sight of the natural beauty of the location. Sometimes there was a cafe or restaurant which we either reached by dinghy or, my favourite thing to do, swim ashore!

When the shooting had finished it was just the crew left, time to really relax and recharge. We all enjoyed a sail to the Kornati National Park  Wow!, the bare rocks rise out of the ocean, a lack of vegetation give a moon surface appearance, it was as if we were discovering a new land.